Flavored e-cigarettes still dominate the market among kids - more than half of young e-cigarette users report using the disposable kind.Īccording to the CDC, Puff Bar was the brand of choice for nearly a third of middle and high school e-cigarette users. Meanwhile, youth usage of e-cigarettes has ticked down, but usage of disposable vapor products is up nearly 2,000 percent since 2019, according to CDC's National Youth Tobacco Study.Īs of 2022, 14.1 percent of high school students and 3.3 percent of middle school students self-reported regular e-cigarette use - some 2.55 million kids. In April 2022, Congress voted in a rare bipartisan fashion to close the loophole and hand the FDA the authority to regulate synthetic nicotine. It came up with a new synthetic nicotine formula that put it beyond the reach of the FDA tobacco regulators. The FDA ordered Puff Bar off the market in July 2020, saying it did not get the proper authorization to sell its products.īut in 2021, the company found a workaround and was back on the market. Puff Bar soared in popularity and profit, with more than $170 million in sales in 2020. That ban did not prohibit the sale of disposable e-cigarettes, thus giving rise to popular flavored vapes like Elf Bar and Puff Bar, which kids and young adults then turned to. The move came after a viral scare over 'popcorn lung' that some attributed to vaping. In early 2020 the FDA under President Trump prohibited flavored e-cigarette cartridges like Juul pods in a massive upset to young vape smokers everywhere. The back-and-forth over flavored e-cigarettes has left the FDA playing catchup as manufacturers find new workarounds to avoid taking their products off the market. The Food and Drug Administration, tasked with keeping Americans safe from harmful food and drugs, including restricting disposable - and highly addictive - flavored e-cigarettes to children, is failing its core mission.
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